The Arab-Swedish Company for Food Industries S.A.E. announces its trademark registration.

The company stated in a statement today that the identity represented by the brand works to enhance the leading position that the company has enjoyed since its establishment in its current legal form back in 2012 in many vital economic and commercial sectors in Egypt and the world, the identity also plays a fundamental role for the consumer, being the link between him and the commodity. According to the statement, the companys brand reflects the strategy it adopts, which enabled it to transform into an economic entity with institutional bases, which will contribute strongly to achieving the companys ambitions and goals amid changes in the local and global economy. The companys legal name is still the Arab-Swedish Company for Food Industries S.A.E. Mr. Mohamed Abdel-Wahab Shehata - Chairman of the Board of Directors and Managing Director also confirmed that the registration of the trademark on one hand is tantamount to perpetuating the great company legacy and its founders experience that exceeded 40 years, and on the other hand, it reflects the companys commitment to the highest product quality standards and workers safety. It also contributes directly to advancing economic and social growth in line with Egypts vision for the future 2030.